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When it comes to SEO tools for on-page optimization, on prior base, you should know what exactly SEO is all about and how it works. The abbreviation for SEO is Search Engine Optimization, and it is a process of getting traffic from ,“editorial”, “free”, “natural”, and “organic” search results on search engine. Google, Bing, and Yahoo are some major search engines where web pages, content and other web-related things are shown.

In digital world, especially in optimization, there are two important elements of SEO are On-page SEO and Off-page SEO. When it comes to On-page SEO, it refers to all the things such as internal linking, meta tags & descriptions, page titles, etc. done onsite to boost your rank. As far as Off-page SEO, it refers to the things such as social networking, forum, article and blog submission, comment and answer marketing done off site for the same purpose (to increase the rank).

In order to take your ranking to your desired level, you need to keep both elements in mind and use them accordingly. However, here in this blog, we have discussed 8 SEO tools for On-page SEO that can save your efforts of optimizing website and moreover they will increase visibility of your website. This will result in increasing the products and services provided on your website.

1. Keyword eye

In this highly competitive world, you have to use an advanced technology to keep up with it. Keyword eye is a simple visual keyword suggestion tool that guide you with keyword research for your site. It simplifies the process of keyword research for online researchers and marketers.

2. Copyscape

In order to keep your content safe and unique, you need a tool that can help protect your content from coping. Copyscape is a free plagiarism checker that will take care of plagiarism part while you do SEO work at your site.

3. Google Search console

To keep an optimization in the coding part of your page, you need to consider Google webmaster tools. It will check out the site speed metrics, authorship statistics, keyword and traffic patterns.

4. BuzzStream

Avoid facing meta tags, descriptions, and titles, use a tool that can marketers to promote their products and services through link building. BuzzStream is an effective tool that extract titles, meta tags, and descriptions just in a click from URLs.

5. SEO-browser.in

To see the SEO things in clearer way, you need to have an efficient tool that helps you identify the issues related to your website and also find out the issues that obstruct your ranking in the SERP (Search Engine Result Page). SEO-browser.in is a tool that can show you how search engine sees your website.

6. Feedthebot.com

Looking forward to improve your web pages? Feedthebot.com is a tool that checks the different aspects of On-page SEO. With the Feedthebot.com, you can analyze page speed and performance, including Page Speed tool, SEO Page Spider, Image SEO Tool, Social Media Count, Mobile SEO Tool, CSS Delivery Tool, and Google Guideline Check.

7. Structured data testing tool

To check the structure of the data, you need to tool that allows you to check the markup and make sure that Google will pull your data off from our site perfectly. Structured data testing tool is an effective tool that displays the markup of a specific page and a preview of your page on SERP as well.

Over to you…

After reading this blog, you must be familiar with SEO tools that can boost your ranking on the search engine. Although, there are many more tools that can help you with On-page optimization and help you to increase visibility of your website, if not interested in knowing more about other SEO tools, you can easily settle down on these ones.

The Internet has witnessed some drastic changes in the past couple of years. Just in case you haven’t worked much on your website(s) lately, now is the time to do the essentials in order to go live with a whiz-bang website!

Observe

Have you tried to speculate your website’s traffic ? If you haven’t, then you should, because there can be numerous reasons causing fluctuations in the web traffic. Every time you observe a drop in the traffic, either it’s you who is too lazy to update the website data regularly (which is unnatural), or Google is up with some algorithmic changes.

Presenting the Google Zoo

Search engine algorithm updates have become quite a hot topic as 2015 hits the peak . If you are not aware of the same, here is a brief explanation about two of the initial members of the Google Zoo (which includes two more recent members now), responsible for much smarter search engine results.

The Google Zoo comprises of membersㅡ Panda, Penguin, Hummingbird and Pigeon Updates. Lets discuss Panda and Penguin update in detail.

How does Google work?

Google makes use of complex algorithms which search for positive and negative attributes of your website. These calculations are changed and balanced frequently as Google tries to enhance the nature of the search results for the internet searchers. By understanding what Google does and doesn't esteem, you can enhance your site, improve rankings and perform more activities on your website progressively.

Update 1: Google Panda

The Google Panda algorithm tracks the nature of the content on the webpages of your website and considers components such as:

• The tone of the content on the web pages (unique and informative content rules) and how helpful it is for the target audience.
• The amount of time the visitors spend on your web pages (also known as the bounce rate).
• The CTR (click-through-rate) to your site from the Google Search Engine Result Pages (SERPs).

Launched in 2012, the Panda update has invigorated commonly, as Google keeps on refining the way it gathers and examines site information.

Update 2: Google Penguin

Google Penguin concentrates fundamentally on the quality of connections(links) redirecting to your site. Google analyzes other websites which connect to yours, so as to figure out how significant your site is. Initially, the idea was to measure the value of a site as per the number of linkback to the site– i.e. if there are more links to your site, it adds on more value as per Google’s logic.

This was a fine theory, yet was extremely open to control. The recent case in point is, numerous websites, blogging platforms, forums etc have been initiated only with the end goal of generating links with a bolder objective of enhancing site rankings.

Penguin was launched in April 2012, after which there have been a few upgrades, which mirrors Google's more profound comprehension of "good" and "bad" links. The latest Penguin update has a more extensive intention, for instance figuring out:

• Forum spamming (keyword-rich connections in forums)
• Connections build from very low-quality online directories

If at all you believe in the power of Google Analytics, try and observe your site movement. If you observe any kind of drop in traffic since the launch of Penguin update, you might as well be affected by Google Penguin.

You should also be aware about the Cloud Hosting takeover in the Online Marketing scenario.As technology is going bizzare, just like Google’s powerful rise, Cloud Hosting platforms are equally rising and shining.