The Internet has witnessed some drastic changes in the past couple of years. Just in case you haven’t worked much on your website(s) lately, now is the time to do the essentials in order to go live with a whiz-bang website!
Observe
Have you tried to speculate your website’s traffic ? If you haven’t, then you should, because there can be numerous reasons causing fluctuations in the web traffic. Every time you observe a drop in the traffic, either it’s you who is too lazy to update the website data regularly (which is unnatural), or Google is up with some algorithmic changes.
Presenting the Google Zoo
Search engine algorithm updates have become quite a hot topic as 2015 hits the peak . If you are not aware of the same, here is a brief explanation about two of the initial members of the Google Zoo (which includes two more recent members now), responsible for much smarter search engine results.
The Google Zoo comprises of membersã…¡ Panda, Penguin, Hummingbird and Pigeon Updates. Lets discuss Panda and Penguin update in detail.
How does Google work?
Google makes use of complex algorithms which search for positive and negative attributes of your website. These calculations are changed and balanced frequently as Google tries to enhance the nature of the search results for the internet searchers. By understanding what Google does and doesn't esteem, you can enhance your site, improve rankings and perform more activities on your website progressively.
Update 1: Google Panda
The Google Panda algorithm tracks the nature of the content on the webpages of your website and considers components such as:
- The tone of the content on the web pages (unique and informative content rules) and how helpful it is for the target audience.
- The amount of time the visitors spend on your web pages (also known as the bounce rate).
- The CTR (click-through-rate) to your site from the Google Search Engine Result Pages (SERPs).
Launched in 2012, the Panda update has invigorated commonly, as Google keeps on refining the way it gathers and examines site information.
Update 2: Google Penguin
Google Penguin concentrates fundamentally on the quality of connections(links) redirecting to your site. Google analyzes other websites which connect to yours, so as to figure out how significant your site is. Initially, the idea was to measure the value of a site as per the number of linkback to the site– i.e. if there are more links to your site, it adds on more value as per Google’s logic.
This was a fine theory, yet was extremely open to control. The recent case in point is, numerous websites, blogging platforms, forums etc have been initiated only with the end goal of generating links with a bolder objective of enhancing site rankings.
Penguin was launched in April 2012, after which there have been a few upgrades, which mirrors Google's more profound comprehension of "good" and "bad" links. The latest Penguin update has a more extensive intention, for instance figuring out:
- Forum spamming (keyword-rich connections in forums)
- Connections build from very low-quality online directories
If at all you believe in the power of Google Analytics, try and observe your site movement. If you observe any kind of drop in traffic since the launch of Penguin update, you might as well be affected by Google Penguin.
You should also be aware about the Cloud Hosting takeover in the Online Marketing scenario.As technology is going bizzare, just like Google’s powerful rise, Cloud Hosting platforms are equally rising and shining.